Regular readers of this blog will recall our recent discussion concerning the new ‘carrot’ of a 2% bonus that is being offered to electronic prescribers by the Centers for Medicare and Medicaid Services (“CMS”). Perhaps you will also recall our blog regarding the Drug Enforcement Agency’s (“DEA”) efforts to make E-prescribing more attractive by eliminating the existing prohibition against using E-prescribing for certain controlled substances.
While government agencies have been focusing on ‘carrots’, at least one group, the Pharmaceutical Care Management Association (“PCMA”), is using fear in its worthy effort to encourage providers to adopt E-prescribing technology. In advertisements like the one to the right, the PCMA is reminding legislators and the healthcare community that, as Time Magazine explained, “doctors’ sloppy handwriting kills more than 7,000 people annually.” Press the play button to the right to view one of the PCMA’s pro-E-prescribing ads.
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